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Students
40 percent of American
children 2 to 17 years old, over 25 million children, are on
the Internet, three times the number of children who were online
in 1997, according to Grunwald Associates.
14 million children
go online from school.
18 million children are online from home. (There is overlap
in these sets of statistics.)
The report predicts
that by 2005, almost 44 million children ages 2 to 17 will be
using the Internet.
- Pre K- K
- 1st-3rd -
The Demographics of this group, as of 1999, are now 50% female
and 50% male.
- 4th-6th
- The "Simmons Kids Study" studied 5,000 children
ages 6 to 11 nationwide. It found the online demographic for
kids is split equally between boys and girls: 50/50. More
than half (58 percent) of wired kids are between the ages
of 9 and 11. This becomes one of our highest demographics.
This age group reads a great deal of books for pleasure (see
below). Half of these students do educational related task
work (see below).
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Simmons found
that online kids are eager to gobble up every type of media
from television to magazines to movies.
Media Use
by Kids
| Medium |
Online
Kids |
Offline
Kids |
| TV
|
76% |
66% |
| Movies |
81% |
64% |
| Magazines |
58% |
36% |
| Books |
90% |
85% |
Source: Simmons
Market Research Bureau |
Additional statistics
in this age group:
Online users play
more sports that their offline peers. This includes higher activities
in swimming, biking, and bowling.
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Wired
kids own software as follows
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57%
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Games |
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49%
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word
processing |
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49%
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educational
activities |
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28%
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e-mail |
Source:
Simmons Market Research Bureau
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Middle School
(Ages 11 through 14) - Higher interaction with Internet buying
than the high school students
High School
(Ages 14 through 17) -
- 70% are online according
to Grunwald Associates.
- Teens will spend
$161 million online in 1999, representing less than 1 percent
of total US online spending. - eMarketer
- Teen online spending
will climb to over $1.4 billion by 2002, representing 2.2 percent
of total consumer e-commerce. – eMarketer
- 94% of college bound
high school seniors have web access
- 57% of these students
spend 5+ hours per week online.
- 35% used online
college applications
Parents
- 51% purchased or
expect to purchase apparel online -NPD Group Inc (Media Metrix)
- 19% plan to buy
a computer online this year. -NPD Group Inc
- 23% plan to buy
computer software online this year. -NPD Group Inc
- 20% (of parents
that shop online) will purchase textbooks online -NPD Group
Inc
- 32% (of parents
that shop online) will purchase educational supplies online
-NPD Group Inc
- Home-schooling Parents
- Legal in all 50
states since 1993
- 1.5 to 2 million
Children are being home-schooled
- In 1996, 86% of
Home-schooling parents owned a computer and used it for education.
Today’s numbers are estimated to be 93-94%
- Many have more than
one computer.
Teachers
- 60% of K-12 teachers
are not prepared or only somewhat prepared to integrate technology
in the classroom. –Market Data Retrieval 1999
- 25% of those teachers
received no technology training in 1998
- In 1999, 40% of
the nation’s classrooms do not have net access.
- Primary item wanted
by teachers: lesson plans and supplies.
U.S. Education
Spending
- K-12 - $112,200,000,000
excluding teacher salaries and benefits
- Jr. and above -
$82,500,000,000 excluding teacher salaries and benefits
- Corporate training
$63,000,000,000
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