Plan your Campaign:
Set an objective: Your group's objective should include a financial goal, as
well as a tangible element. For example, your group might have a goal of
raising $3,000 to pay
a new baseball diamond and equipment for your Little League team.
deadline: We recommend that your campaign run no more than two
weeks. Keeping the campaign short will keep your participants motivated
and on track.
Know your group: It is important to know how many of your group members will be participating in the fundraiser, since it will help you organize a selling strategy. This
will help determine the best geographic area to be covered by the
participants, the best time to solicit donations, and the best type of fundraiser for your organization.
Motivate your group: Whether or not your organization is sports-based, now is the time to become cheerleaders! It is
important to maintain close contact with the members of your group, and to motivate and encourage them. Being a
positive role model for the group is also important, not only in terms
of how much money you raise, but also in terms of how much time and
effort you put into your fundraiser to make it a success.
Delivery: Allow 2-3 weeks for
delivery, once your order is placed.
Money collection: Members
should collect money when they take the order. Also, when possible, it is easier for
the campaign organizer to collect ONE check from each participant for
the entire sum of money collected, rather than several
Tallying and packing orders:
It is a good idea to solicit volunteers in advance to help with these
tasks. Appoint a chairperson to oversee and coordinate these
activities. The chairperson and each participant should ALWAYS check
and double-check orders for errors.
Not all fundraising campaigns need additional
incentives to motivate the participants. A baseball team that needs to
raise $75 per player to be able to participate in a tournament already has their incentive established. Other fundraising groups, however, may need additional incentives. Here are some ideas to help
motivate your participants.
Individual completion prizes: A cash
prize, movie tickets, or other prize is awarded to
everyone who sells a pre-determined minimum amount during the fundraiser.
Best-seller prizes: The individual who raises the most money, or sells the most
units is awarded a special prize.
Draw prizes: Every
participant who sells a pre-determined minimum amount is entered into a
drawing for cash prizes or other merchandise.
These are frequently
the most effective incentives, and as a result, create the highest returns. For example, a sport's team might have the coaches play a game in
a silly costume! Be creative! It can
help make your fundraiser a true